Questionnaire Results Analysis

Here are the results of our music video questionnaire that we carried out as part of our research into audience expectations of and feelings towards modern day Hip-hop music videos. The results give us an idea as to what young people's favourite types of music video are, and ideas that we could include in our own music video, which we may have been unaware of if we had not carried out this questionnaire as part of our planning process.

Gender:
Male: 3
Female: 6

Favourite Music Videos:
RnB: 2
Grime: 2
Pop: 4
Hip-Hop: 3

Favourite Music Genre:
Folk: 2
RnB: 2
Funky: 3
Grime: 1
Pop: 1

relationships - a good idea?:
Yes: 3
No: 6

enjoy shaky camera work?:
Yes: 3
No: 6

Expected Hip-hop Music Video Conventions:
girls
guns
money
cars
fresh clothes
big houses

Favourite Artist/Band:
Alicia Keys
Giggs
Vybez Cartel
Drake
Beyonce x 2
Blink 182
JLS

We found that Pop music videos were favoured the most, with 4 people choosing it as their favourite type of music video, closely followed by Hip-hop with 3 votes, and RnB and Grime being the least popular with 2 votes.

However, this changed slightly when it came to favourite music genre, as Funky music was the most popular with 3 votes, which was not seen as a favourite music video genre at all, closely followed by Folk and RnB with 2 votes, with Grime and Pop being the least favoured genre with 1 vote each, compared with Pop being the favourite music video genre and Hip-hop gaining no votes as a favourite music genre at all.

We also found that the theme of relationship was not a popular theme for music videos, with 6 voting against the idea and 3 for it. We found that we should also avoid including any shaky camera work in our video, as again 6 people claimed they did not enjoy this technique, compared to 3 who favoured it.

George